When you are LeBron James you need to make an entrance. So… for the launch of the Audemars Piguet LeBron James watch in Miami, he did just that-- with an audience of over 300. Using pre-produced roll-ins to link and mix with the live presentation from CEO François-Henry Bennahmias, Spot created the visualization of LeBron’s journey from home to center stage, ending with his entrance in a Ferrari 455 spider, which was driven on stage at the Havas Luxe produced event.
This challenge of filming and editing the piece so that it seamlessly transitioned into LeBron James’ on stage appearance was a unique and fun experience for all of us at Spot Creative. After many hours of shooting in Miami and a demanding editing schedule, we were able to produce what we feel is one of our more interesting video accomplishments.